DTC wine club
Harbor & Vine
A wine club whose checkout was losing a third of its buyers.
0.9s
load time, down from 4.2s
+31%
checkout conversion
6 wks
to launch
The problem was measurable.
Session recordings showed carts abandoned at the shipping step. The old platform took 4.2 seconds to render it.
We rebuilt the path to purchase.
New storefront, new checkout, one-page flow. Every step instrumented before launch.
Then we watched the numbers.
Two weeks of A/B against the old flow before full cutover. The lift held.
Checkout conversion up 31% in the first quarter. The client turned off their paid retargeting — the funnel stopped leaking.