14-location dental group
Meridian Dental
Fourteen locations, six logins, and no idea which ads worked.
+24%
booked appointments
1 dashboard
replacing 6 logins
-41%
no-shows
The funnel was invisible.
Calls, forms, and walk-ins were tracked in different systems — or not at all. Ad spend was allocated by feel.
We wired every location to one pipeline.
Server-side events from booking, phone, and front desk into a single attribution model per location.
Reminders that actually remind.
SMS sequences tuned per appointment type, with quiet hours and reschedule links. No-shows fell within the first month.
Booked appointments up 24% on flat ad spend. The operations team opens one dashboard instead of six logins.